Build Consistency.
Strengthen Your Brand.
Seamless communication. Maximum impact. All aligned to your brand.
Build a Brand They’ll Recognize — and Remember.
Define your voice. Sharpen your look. Stay unmistakably you.
At ADBM, we don’t just create brand guidelines — we build the foundation for lasting brand recognition. In a crowded marketplace, clarity and consistency are key. Our expertly crafted brand blueprints ensure every piece of your messaging feels aligned, cohesive, and true to who you are.
From voice and tone to visuals and beyond, we help you show up with confidence — so your audience always knows it’s you. Looking for a stronger brand foundation? We’re here to make it happen.
Whatever you need, we've got you covered
Here are some essential components typically included in a brand guideline.
01.
Introduction
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Overview of the brand
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Brand history, mission, vision, and values
02.
Logo Usage
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Primary and secondary logos
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Logo variations (monochrome, full-color, negative space, etc.)
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Minimum size and safe space requirements
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Logo dos and don'ts (misuse examples)
03.
Color Palette
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Primary and secondary colors
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Color codes (RGB, CMYK, HEX, and sometimes PANTONE)
04.
Typography
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Primary and secondary typefaces
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Font weights and styles
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Usage examples for headlines, subheadings, body text, etc.
05.
Imagery and Photography
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Image style and tone
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Do's and don'ts for selecting imagery
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Image treatments (filters, cropping rules, etc.)
06.
Iconography
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Style, size, and usage guidelines for icons
07.
Voice and Tone
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Brand personality descriptors
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Writing style and tone
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Voice guidelines for different channels (web, print, social media, etc.)
08.
Print Materials
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Business card design
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Letterhead and envelope design
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Brochure and flyer templates
09.
Digital Guidelines
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Web design guidelines (headers, buttons, widgets)
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Social media assets (profile images, banners, post layouts)
10.
Application Examples
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Showcases of the brand elements in real-world contexts (e.g., apparel, signage, online ads)
11.
Spacing and Layout
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Guidance on the spacing around logos, text, and other visual elements
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Layout best practices for design consistency
12.
Miscellaneous Guidelines
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Any other elements specific to the brand, such as patterns, textures, and motion graphics
13.
Conclusion and Contacts
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Final thoughts on the importance of maintaining brand consistency
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Contact information for the brand team or agency for any clarifications
